Why Local SEO Is a Game-Changer for Small Businesses
What Is Local SEO? Local SEO (Search Engine Optimization) is the process of optimizing your online presence to attract more business from relevant local searches on Google and other search engines. These searches happen daily, often by people looking for services or products “near me.” For small businesses in places like Tamil Nadu, Chennai, or Kanchipuram, local SEO isn’t optional—it’s essential . Why Local SEO Matters 70% of users who search for a local business visit or call within 24 hours. Google shows local listings above regular results for nearby searches. It’s easier to compete locally than at a national level. For example, it’s much easier to rank for “ digital marketing agency in Kanchipuram ” than “best digital agency in India.” How to Start with Local SEO Claim your Google Business Profile: Make sure your address, phone number, hours, and services are updated. Use Local Keywords: Add phrases like “in Chennai” or “near Anna Nagar” to you...